Engineering a Regional Tech Cluster-part 3 of 3 of Bigger in Bend

Steve Blank

Dino Vendetti a VC at Bay Partners, moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster.  Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development.

I visited Bend last year and caught up with his progress.

Today with every city, state, country trying to build out a technology cluster, following Dino’s progress can provide others with a roadmap of what’s worked and didn’t.

Here’s Part 3 of Dino’s story…


As a transplanted Silicon Valley VC and now a regional investor, I often get asked, “How do we go about building up our local tech ecosystem?”

The short answer is, “One step at a time.”

In the beginning in Bend, “necessity was the mother of invention.” Local…

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What I Learned by Flipping the MOOC

Steve Blank

Two of the hot topics in education in the last few years have been Massive Open Online Courses (MOOC’s) and the flipped classroom. I’ve been experimenting with both of them.

What I’ve learned (besides being able to use the word “pedagogy” in a sentence) is
1) assigning students lectures as homework doesn’t guarantee the students will watch them and 2) in a flipped classroom you can become hostage to the pedagogy.

Here’s the story of what we tried and what we learned.

MOOC’s – Massive Open Online Courses
A MOOC is a complicated name for a simple idea – an online course accessible to everyone over the web. I created my MOOC by serendipity. Learning how to optimize it in my classes has been a more deliberate and iterative process.


If you can’t see the video above click here

When my Lean LaunchPad class was adopted by the National…

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The Form Rejection Letter Decoder Thingy

BREVITY's Nonfiction Blog

Form Rejection Decoder Thingy For an Easy-to-Read Version
Use the PDF link in the Blog Post

A helpful blog entry from Brevity’s managing editor Sarah Einstein. Sarah will be talking about rejection, acceptance, and writing as part of the panel “Getting Short-Form Nonfiction to Readers: A Publication Panel” on the Friday morning of AWP Seattle:

Every couple of weeks, a writer-friend sends me an email or a Facebook message with the text of a rejection letter in it, asking me to help them decode it. Most often, they want me to help them figure out how close they got to being published, which is an impossible task. I couldn’t even tell you that if it was a submission to Brevity… ultimately, either we took the piece or we didn’t. We do have tiered rejection letters. If you got our “close but not cigar” rejection, you should probably turn around and submit that…

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Management Pemasaran

Dr. Philip Kotler

 

Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as “the world’s foremost expert on the strategic practice of marketing.”

Publications

Dr. Kotler is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing. A list of books by Dr. Kotler is available here.

In addition, Dr. Kotler has published more than one hundred articles in leading journals, including the Harvard Business Review, Sloan management Review, Business Horizons, California Management Review, and the Journal of Marketing.

Speaking & Consulting

Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. Upcoming speaking locations are listed here.

He participates in KMG client projects and has consulted to many major U.S. and foreign companies – including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola – in the areas of marketing strategy and planning, marketing organization, and international marketing.

Dr. Kotler’s Answers to Marketing FAQ’s

Over the years, readers have submitted questions to Dr. Kotler on a wide range of marketing topics, issues, and trends. We are pleased to make available a compilation of Dr. Kotler’s responses to these questions. The marketing FAQs and Dr. Kotler’s answers are available here.

To inquire about Dr. Kotler’s schedule and availability, contact us.